Build the brand only you could create
Exclusive coaching for forward-thinking founders in the built environment
ByToby is a private advisory service for founder-led businesses in the built environment. I work exclusively with founders to help them define their purpose in business, sharpen their brand, and build a marketing strategy that positions them as leaders in their field.
Private, practical, personal.
This isn’t an agency. It’s 1:1 advice, rooted in industry experience, for founders who want to think differently about their business and marketing – to make smarter decisions.
Together, we get to the heart of three things:
• What you really stand for • Who you want to work with • How to communicate that with confidence
Ways to work together
Choose the format that fits where you are
Marketing intensives
Brand strategy
1:1 advisory
A half or full day to untangle something big: a rebrand, a website, or your next growth phase.
Private sessions for ongoing clarity, feedback, and perspective when you need it most.
A focused sprint to clarify your positioning, purpose, and brand story so every decision feels easier.
Who it’s for?
ByToby works best for founders who: lead a small ambitious business, want to refine how they’re seen and who they attract, care about quality and impact, and crave a more intentional approach to growth.
It’s probably not for you if you’re looking for quick wins or outsourced marketing. This is about clarity, positioning, and long-term value.
Who am I?
I’ve spent over a decade helping businesses in the built environment find their voice and attract the right clients. I founded and run DO – an award-winning strategic marketing consultancy – and I've created ByToby for founders who want something more personal. No go between. Just me and you, working directly to bring focus, structure, and purpose to your business.